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Marketing
executive

Marketing
Executive

Sabrina Ruelle 
MARKETING & DESIGN SOLUTIONS THAT ARE CREATIVE, INNOVATIVE, & STRATEGIC
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Looking For Innovative Marketing That Brings Results?

Sometimes, complex problems call for bold, creative solutions.

That’s where I come in!

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With a Master’s degree and 15+ years of hands-on leadership in Healthcare, Medtech, and Health AI, I’ve built a reputation for jumping in and delivering results—especially during times of rapid growth and transformation.

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My well-rounded expertise comes from leading high-impact initiatives such as:

  • Ground-up development for multiple startups

  • New product launches

  • Vertical market expansions

  • Rebranding after acquisitions and mergers

  • Full-funnel support for fast-scaling enterprise organizations
     

Here’s what I’ve learned:
When marketing is collaborative, well-researched, and aligned with business goals, it becomes a true engine for growth.

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A strong marketing partner helps you zoom out and re-evaluate—so you can refresh, refocus, or just amplify your approach to marketing with a strategic plan built for long-term success.
 

From compelling storytelling and eye-catching visual design to research and data-backed strategies that drive reputation & demand I can help support holistic growth at every stage.

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Think of me as your right hand. Whatever you need—I’ve got your back. ​

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Key Accomplishments

360°Marketing Support

Services

Proven solutions and expertise to address every stage of the funnel...
From exponential awareness growth to creating customer champions.
 

Whether you're launching something new, scaling fast, or navigating change, I bring hands-on experience and strategic insight to help you achieve measurable results. My services are built to drive meaningful impact across marketing, brand, and revenue functions.
 

Where I Excel:

  • B2B health tech with DTC components (Business success meets patient engagement)

  • Go-to-market leadership & transformational growth strategies

  • Brand development & executive-level positioning 

  • Hands-on content creation & storytelling: copywriting, design, and sales enablement

  • Navigating product launches, expansion, & rapid growth

  • Account-Based Marketing (ABM) strategy

  • Full-funnel digital marketing (web, SEO, email, social, paid, analytics)

  • Revenue-driving campaign development - demand & lead generation

  • Nurturing key internal and external partnerships

  • Thought leadership & event strategy

  • Informed targeting & segmentation using market-research & data insight

  • Building marketing from the ground up (teams, budget, CRM, strategy, execution)

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"Most health tech companies are offering something precious, something impactful, maybe even life-changing the way you go about that matters! From big-picture strategy to hands-on execution, I support my customers and their brands with tailored services that connect goals to growth—no matter where you are in the journey."

b2b and beyond

Sophisticated Understanding of Diverse Audiences

Position your brand to stand out, build trust, and start meaningful conversations with the right stakeholders.

Payers

Looking to break into the payer space? I’ll help you craft clear, compelling messaging that speaks their language. With a deep understanding of what payers look for—cost containment, improved outcomes, and alignment with value-based care models—I translate your solution into messaging that builds credibility and drives interest. Whether you're early-stage or scaling fast, I help position your brand to meet payer expectations, differentiate in a crowded market, and open doors to the right conversations.

  • ​Medicare Advantage

  • Managed Care Organizations (MCOs)

  • Medicaid

  • Commercial

Providers & Key Leadership/Executives

If you want to land & scale those bigger contracts you need targeted marketing strategies that highlight your strengths in patient care, outcomes, efficiency, revenue, and cost savings to ensure the right message reaches the right leaders. 

Doctor and patient

  • Health Systems

  • Hospitals

  • Accountable Care Organizations (ACOs)

  • Physician Groups & Private Offices

  • Suppliers

  • Care Facilities, Home Care, Hospice

  • Education/Research Facilities

DTC: Patients, Caregivers, & Special Populations 

With the rise of health tech solutions that serve both providers and patients, embracing a human-centric approach to marketing is more important than ever. It's not just about selling to systems—it's about earning trust from the people who use them. With deep experience in both B2B and DTC patient/caregiver facing healthcare marketing, I understand how to translate complex technology into messaging that resonates across clinical, operational, and consumer audiences. I help brands connect the dots—crafting campaigns that not only align with payer and provider goals but also drive meaningful patient engagement, adoption, and loyalty.

Grandfather and boy smiling

  • Patients 

  • Caregivers

  • High-Risk & Niched populations 

    • SDOH​

    • Physical & Mental Health 

    • Maternity & Child Health ​

    • 65+

    • Condition-Specific

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CONTACT ME!

Looking for some support?

But aren't quite sure where to get started? Let's chat! 

Let’s bring your marketing to the next level. I'm happy to work on projects both big and small!

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Thanks for submitting!

Interested in having a conversation? Be sure to contact me!

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